SearchMax SEO
Your Law Firm's Path to Growth: Rankings to Results.

Every law firm SEO project we take on is truly one of a kind – and we treat it that way.

At SearchMax, we create personalized legal marketing packages tailored specifically to your needs. Say goodbye to cookie-cutter SEO solutions. Here’s what our custom projects include:

Local SEO

Local SEO optimizes a business's online visibility to attract local customers through search engines like Google.

On-Page SEO

Optimizing elements directly on your website like title tags, meta descriptions, header tags, and content relevance to keywords.

Link Building

Link building involves acquiring hyperlinks from other websites to your own, increasing your website's authority and improving its ranking in search engine results pages (SERPs).

Technical SEO

Technical SEO optimizes a website's technical aspects to make it easier for search engines to crawl, index, and understand, leading to improved search engine rankings and better user experience.

Content SEO

Content SEO involves creating high-quality, relevant content that incorporates specific keywords to improve search engine rankings. It focuses on producing valuable content that addresses user intent and provides a positive user experience.

Keyword Research

Keyword research involves identifying relevant keywords and phrases that people use to search for products or services online. This helps businesses optimize their website content to attract organic traffic from search engines.

You've Probably Been Burned by SEO Before.

SEO for law firms is among the most competitive niches in the SEO landscape and selecting the right SEO agency for your law firm is one of the most critical decisions you’ll make for your practice’s success.

Choosing the wrong company can result in wasted money and a missed chance to secure a top spot on the first page. Partner with a team that has a proven track record of delivering outstanding results.

Our Approach

We Are Not Assembly Line SEO

In the world of digital marketing, it’s very attractive for agencies to embrace a cookie-cutter approach of applying the same tactics across the board, regardless of the client’s unique situation or goals. While this method might yield some results in low-competition markets, it falls short in competitive scenarios where the stakes—and the rewards—are higher.

We reject the assembly line approach because it doesn’t work when it matters most. Dominating search results for competitive, high-value keywords that actually convert requires a tailored strategy grounded in deep data analysis and an intimate understanding of your market. Every client we work with faces unique challenges, and we design custom solutions to meet them, ensuring sustainable, measurable success.

Our philosophy is simple: SEO isn’t one-size-fits-all. It’s a strategic partnership that evolves with your goals and the competitive landscape, helping you rise above the noise and claim your rightful spot at the top of search results.

Frequently Asked Questions

SearchMax has a proven track record of legal client's outperforming their competitors that employ in-house digital marketing teams or larger, more costly agencies. With SearchMax, you'll achieve superior results at a more cost-effective investment.

Yes, many people use the internet to search for lawyers and legal information. Estimated monthly search volumes for lawyer keywords often top 100,000.  In fact, it's predicted this will only increase in the future as younger generations are more comfortable finding all types of services online.

Our pricing is customized to the client's specific situation, to achieve desired results within an agreed timeframe.

Much like it's possible for an average person to represent themselves in a court of law, it’s possible to attempt SEO yourself. However, effective SEO for a law firm generally requires specialized expertise and time to dedicate. In many situations, poor SEO will lead to worse results than no SEO efforts at all.

Your website developer may not have the legal marketing expertise or bandwidth to execute a comprehensive SEO strategy effectively. If you’re aiming for sustainable growth and consistent client acquisition, partnering with professionals who specialize in legal SEO can deliver far better results.

Several factors influence this answer, including your firm's goals, market competitiveness, budget, and the current standing of your website. While SEO has been historically viewed as a long-term strategy requiring months or even years to yield results, aligning specific conditions can significantly accelerate the timeline, sometimes reducing it to just a few months or weeks.